I recently had a client tell me that her husband said “the business card was dead”. We have all heard experts in the business development world say that how business cards are a thing of the past and that it is easier to just put an email address into someone’s phone. I have also heard other experts make the point that if you are at a networking event and have 500 potential clients in the room, how can you physically input your email address into all their phones? Impossible. Wait. It’s not impossible. There is a thing called the business card and it is one of the most powerful tools you have if you are in sales, owner of a business, manager of a business, looking to find your next employment, etc.
Until there is a technology that makes the logistics of transferring data not cumbersome, I mean even with wifi, bluetooth, NFC, etc. all the gods and stars have to align for you to be able to transfer your contact information to another person. Thank heaven’s for the business card. It is a 3.5 x 2 piece of paper in most cases and is your billboard to the world on who you are and how you can help your audience. Well at least it should be, but that is another topic.
We live in a baby boomer and millennial society where not everyone is on the same level of technology. This small piece of paper can be very effective if you use it wisely. It can bridge the generation gaps and open doors.
Our next post will describe what specifically you will need to have on your business card besides contact information and how to use your online website as a good landing spot for anyone how has your business card in their hand.
For more information on this topic please contact me directly.