Using Social Media for Your Business
This year I discovered Periscope and Meerkat. Both are live streaming apps that social media experts have had much success growing their personal brands. Along with these Blab.im also emerged as a social platform to be reckoned with in the live streaming space. So what are they and what benefits do they bring to your business?
The Big Picture
Mostly companies measure or try to measure their ROI in real-time and not over the long term. If they waited to see ROI they would go out of business. Well, if you have patience, and persistence, all of these social media plays are great for your business. Understanding them all is a daunting task. However, imagine for a second that you work on helping your brand awareness grow. Let’s say you have a tangible product for instance. You can send a sample to one of the big key influencers like Brian Fanzo or Alex Khan and let them speak about your product on their live streams and BAM! Now all their followers have just seen and heard about your product. Along with brand exposure because these platforms are linked to twitter the likelihood that you will get more followers across multiple platforms is pretty high as well. Even though we are in the early stages of these live streaming apps, I believe that is exactly the reason why small and large brands alike should be experimenting with this technology and pay for key influencers attention.
For more information on this topic please contact me directly.